Na paradu

Graphic design/Branding
About
Misa Dejnozkova, one of my friends, contacted me one day with a request to create logo for her new personal clothing brand: "Na paradu". The name of the brand means literaly "For beauty" in english.

Challenge
This project did not have a particullary big challenge. Main thing was to create a mark that would be simple enough to be used as a logo and illustrate enough to be used as a base for more similar illustration. Basically, the brief was "cute fox" :).

Solution
The fox contained in the logo is partially a reflection on Misa's personality and also symbolizes playfullness of the brand. "Na paradu" is focussed mainly on light clothing meant to be worn during summer days.
With logo done, we moved the attnetion to couple of initial designs for tanktops. These bigger element are printed across the back, with little tag "Na paradu" on the front of the tops.
And how does it look like when someone can make good photos?